MagCoff Book a pilot

The trolley that bills as you shop.

SmartCart recognises every product with its cameras, keeps a live bill on the trolley screen and lets shoppers pay by UPI, card or cash. No barcodes. No billing queue.

Book a pilot Watch the film 1:15
  • Piloted at Madam Home Supermarket, Malad West, Mumbai
  • First commercial order received
A shopper taps Skip the Checkout on SmartCart's touchscreen in a supermarket Live store demo

SmartCart on a real shop floor

Filmed during a live demo in a working Indian supermarket, from unlocking the trolley to a paid bill.

Music only, no dialogue.

The full live demo

A shopper tries SmartCart for the first time, from OTP login to checkout. English captions included.

Recorded at 360p.

What happens at the trolley

Five steps, all on the trolley. This is the whole shopper journey.

  1. The SmartCart screen asking for a mobile number and OTP, next to the ad screen
    1

    Unlock with a mobile number

    The shopper enters their number on the trolley screen and confirms it with an OTP. The trolley is now active for their trip.

  2. A shopper holds a ketchup pack up to SmartCart's lit camera bar
    2

    Show each item to the cameras

    Before an item goes in, the shopper holds it up to the camera bar at the front of the basket. SmartCart recognises the product by sight, with no barcode, and adds it to the bill.

  3. The My Cart screen listing items with a total of ₹153 and a Checkout button
    3

    Watch the bill as it grows

    Every item, its price and the running total stay on the screen, so the shopper always knows what they are spending.

  4. A shopper behind SmartCart's camera bar, which has two cameras and a status light
    4

    Unscanned items get caught

    If something goes into the basket without being shown to the cameras, SmartCart refuses it and the light on the camera bar turns red until it is scanned.

    In the live demo, the camera bar light is red after an item went in without a scan

    From the live demo: the light turns red after an item goes in without a scan.

  5. SmartCart's screen showing Payment Successful
    5

    Check out without the queue

    The shopper taps Checkout and pays by UPI, card or cash. The bill was built item by item along the way, so nothing needs to be rung up again at a counter.

Why stores put SmartCart on the floor

What changes in your store when the trolley does the billing.

Shorter billing queues

The bill is built while the shopper walks the aisles, so checkout no longer means ringing up every item at the counter.

A check on every item

Anything that goes into the basket without a scan is refused on the spot, with a red light that the shopper and your staff can both see.

Live inventory and insights

Items are recorded as shoppers add them, so your team can follow stock and shopping patterns in the store admin app.

Ad space on every trolley

The second screen on the handle carries brand campaigns, offers and promotions while people shop.

A camera bar, two screens and a full size basket

SmartCart looks like a trolley and pushes like one. The difference is two cameras at the front of the basket and two touchscreens at the handle.

01

Two touchscreens

One screen runs the shopping: login, the live bill, the store map and checkout. The other carries brand content.

02

Camera bar

Two cameras at the front of the basket recognise each product the shopper holds up. The light between them turns red when an item goes in unscanned.

03

Store map on screen

Shoppers can look up a section and follow the route to it on the trolley's map.

SmartCart at a glance

Product recognition
Computer vision. No barcodes or tags needed.
Cameras
Two, on the camera bar at the front of the basket
Screens
Two touchscreens at the handle: one for shopping, one for brand content
Shopper login
Mobile number with OTP
Payments
UPI, card or cash
Unscanned items
Refused, with a red status light
Navigation
Store map with routes on the shopping screen
Inventory
Live, with shopping insights, in the store admin app
Store systems
Connects with existing POS, inventory management and customer loyalty systems

One trolley, three apps

Shoppers, store teams and brands each get their own view of SmartCart.

SmartCart, the smart trolley, with its camera bar at the front of the basket
SmartCart

On the trolley screen

Shopper

OTP login, the live bill, the store map and checkout.

For your team

Store admin

Live inventory as shoppers add items, plus insights into shopping patterns across the store.

For brands

Advertiser

Plan and run campaigns, offers and promotions on SmartCart's ad screen.

Be on screen while the shopper is choosing

SmartCart's second screen faces the shopper from the handle for the whole trip, aisle after aisle, up to checkout. Brands run campaigns there through MagCoff's advertiser app.

  • A screen on every trolley, facing the shopper
  • Offers and promotions delivered in the aisle
  • Campaigns planned and run in the advertiser app
Advertise on SmartCart
SmartCart's two screens: an advertisement on the left, the shopper's cart on the right
Left screen: brand content. Right screen: the shopper's cart. From the live store demo.

What a pilot looks like

Start with one store and see SmartCart working with your own shoppers before you decide on more. Our first pilot ran at Madam Home Supermarket in Malad West, Mumbai.

  1. 1

    A call about your store

    You tell us about your store size, trolleys, billing setup and busy hours. We tell you plainly whether SmartCart fits.

  2. 2

    A visit to your store

    Our team walks your aisles and checkout area and plans the setup with you.

  3. 3

    Set up for your products

    SmartCart is prepared for the products on your shelves, and your team gets access to the store admin app.

  4. 4

    Live with your shoppers

    Shoppers use SmartCart in your store, and we review how it went together before any wider rollout.

Book a pilot

Or call +91 99717 78848

From a laptop prototype to a commercial order

MagCoff Softech Pvt Ltd is the Indian company behind SmartCart.

  1. Early 2020

    The first prototype

    A laptop and a small trolley, recognising products as they were held up to the camera.

  2. Pilot

    A successful pilot

    SmartCart ran in a working store at Madam Home Supermarket in Malad West, Mumbai.

  3. Orders

    The first commercial order

The very first MagCoff prototype, early 2020.

Investors

Talk to us about SmartCart

  • Scalable technology platform
  • Recurring revenue model
  • Growing retail partnerships

For investor conversations, write to us and we will set up a call with the founders.

investors@magcoff.com

Careers

Build SmartCart with us

Interested in computer vision, hardware or retail? Send us your CV and what you would like to work on.

info@magcoff.com

Questions store owners ask

Something else on your mind? Call or WhatsApp us on +91 99717 78848.

Do shoppers need to scan barcodes?

No. The shopper holds each item up to SmartCart's camera bar. Its two cameras recognise the product by sight and add it to the bill.

What happens if someone puts an item in without scanning it?

SmartCart refuses it. The light on the camera bar turns red until the item is shown to the cameras. You can see it happen at 1:49 in the full demo.

How do shoppers pay?

By UPI, card or cash. The bill is built item by item while they shop, so checkout does not mean ringing up every item at the counter.

How does a shopper start using SmartCart?

They enter their mobile number on the trolley screen and confirm it with an OTP. The trolley is then active for their trip.

What is on the second screen?

Brand campaigns, offers and promotions. Brands plan and run them through MagCoff's advertiser app, while the shopping screen keeps showing the bill.

Does SmartCart work with our billing software?

SmartCart is built to connect with existing POS, inventory management and customer loyalty systems. Tell us which software your store uses and we confirm the setup on our first call.

Can we try SmartCart in one store first?

Yes. That is what a pilot is for. Our first pilot ran at Madam Home Supermarket in Malad West, Mumbai. Book a pilot and we start with a call about your store.

See SmartCart in your own store

Tell us a little about your store. Our team will call you back on the number you give us.

Call+91 99717 78848 WhatsAppChat with our team Emailinfo@magcoff.com

We call or WhatsApp you on this number.

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